Creating MicheleJoyceLifeCoach.com started with the clean simplicity of WordPress’s default Twenty Twenty-Five template. But what began as a minimal starting point quickly became a custom-built, fully responsive, and personality-rich website that truly represents the vision and voice of Michele Joyce.
A Modern Foundation
The Twenty Twenty-Five theme provided a rock-solid foundation: responsive design, semantic HTML, and accessibility baked in. From there, I tailored the layout, typography, and functionality to meet Michele’s specific needs as a life coach. The goal was clear: create a website that is searchable, accessible, legible, and functional on all devices.
Call-to-Action on Every Page
Every page on the site is an invitation—encouraging visitors to take the next step, whether it’s booking a consultation or diving deeper into her coaching philosophy. There’s no dead-end: each page either features or links directly to a contact form, including the individual blog entries, ensuring consistent engagement opportunities throughout.
Collaboration with ChatGPT
The blog section is a special feature. Much of the curated content comes from an inspiring collaboration between Michele and ChatGPT (specifically o4-mini). This partnership allowed us to develop meaningful, actionable articles that reflect Michele’s voice, values, and experience.
The content throughout the site—calls to action, descriptions, and affirmations—has been shaped, in part, by the tone and clarity provided through our ChatGPT-assisted writing sessions. It’s a great example of human creativity enhanced by AI, resulting in messaging that resonates with real people.
Handcrafted Artwork and AI-Enhanced Visuals
Visual storytelling is core to Michele’s brand. The artwork throughout the website was either designed directly by me (including the logo) or based on Michele’s AI-generated prompts. The watercolor paintings—evoking the timeless style of Winslow Homer—aren’t just decorative. They’re part of a larger visual series that serves as metaphors for the reconstructive and cyclical power of Nature.
Motifs like mountain streams carving canyons, ripples expanding across a pond, and waves softening from surf to lap reflect the transformational journeys Michele guides her clients through. These visuals bring emotional depth and continuity to the site.
A Personal and Professional Identity
The logo and brand identity were created through close collaboration with Michele. She guided the color palette—drawing inspiration from the vibrant hues of a mango—and reviewed multiple logo sketches before choosing the one that felt most authentic.
From that base logo, I developed a suite of wordmark designs optimized for different uses across the site and beyond. These identity elements help communicate not just who Michele is, but how she helps others.
Poetry in Motion
The videos featured on MicheleJoyceLifeCoach.com (example below) infuse the brand’s presence with a dynamic sense of energy and forward momentum. Each one is thoughtfully designed to reflect Michele’s empowering philosophy—pairing uplifting messages with fluid transitions, natural imagery, and calming motion. The gentle pacing and intentional movement draw viewers in, creating an emotional resonance that reinforces every call-to-action. These aren’t just videos—they’re visual affirmations, designed to inspire reflection and encourage meaningful change.
Let’s Build Something Meaningful Together
MicheleJoyceLifeCoach.com is more than a site. It’s a holistic digital representation of Michele’s coaching practice—open, inviting, and transformational.
