“You know you have perfected design not when you have nothing more to add—but when you have nothing more to take away.”
Antoine de Saint-Exupéry
When our family decided to launch a new venture, we knew the brand needed to reflect not only our collective identity but also our vision for something dynamic, creative, and personal. The first step was the name. Drawing inspiration from the names of our family members—Kathleen, Michele, Lisa, Annie, and Brian—we began to experiment with combinations. After several iterations, we landed on Kamilian, a name that cleverly echoes “chameleon” while honoring our roots.
With the name in place, BBowersDesign.com brought our vision to life through thoughtful, strategic branding. The chameleon theme offered rich visual possibilities. These unique lizards are known for their curled tails, distinctive eyes, and of course, their ability to change color—traits that became central to the design concept. The logo focuses on these features in a clean, stylized form that’s memorable and, like a camouflaged chameleon, maybe-not-instantly recognizable.
To complement the logo, we selected a modern sans serif typeface, customized to create a seamless visual connection with the mark itself. The typography is minimal yet refined, supporting the logo without competing with it. The result is a wordmark that feels both contemporary and cohesive.
Color was another key element. Since chameleons are known for their vibrant hues, we opted for a color palette inspired by a split complementary scheme—balancing bold, saturated tones with soft, desaturated grays. This approach adds visual interest and flexibility, allowing the brand to adapt across different contexts while maintaining a unified look.
The Kamilian website is still in development, but with a strong brand identity in place, we’ve laid the groundwork for everything to come. Thanks to BBowersDesign.com, Kamilian isn’t just a name—it’s a story, a symbol, and a statement of who we are.
